01 – The Aim Of This Video Training


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6 Responses to “01 – The Aim Of This Video Training”

  1. […] in Training « Our Approach 01 – The Aim Of This Video Training » You can leave a response, or trackback from your own […]

  2. bestrongmom says:

    This is amazing,,, no questions yet but what brings people to this point of needing to start from scratch….more a curiosity.

  3. ilya says:

    @Kim (bestrongmom) – The answer to your question is actually contained in the “Birth Of A Product” training.
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    /New (and also seasoned) entrepreneurs often spend a lot of time at the beginning of a project on the development of the product. In fact their focus should be on something completely different, as you are learning through the “Optimal Formula”.
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    /So any entrepreneur, even one who has already spend three years pursuing a project SHOULD START FROM SCRATCH and follow the right steps to “validity test” his endeavor and to develop the appropriate strategy…

  4. jambam says:

    Great stuff!
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    /I remember it like it was yesterday when you started mentoring me with http://jambam.de
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    /I was kind of waiting for the day that we would need that initial investment – and you invested it in december I believe… ONLY TO TRIPLE IT WITHIN THE SAME MONTH… haha man did I have a weird idea of what business should be like. Even though I actually STUDIED it in University – isn’t that just plain crazy?
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    /Ilya, learning business from you really helped me to have trust in the future. Though it’s hard work at times I wouldn’t want to miss a day – so THANK YOU!
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    /I got a question for you: Everybody ‘knows’ that you need money to make money but you are just brilliant in finding strategies for building something from nothing. If I remember correctly you told me once that it is best to learn how to make money that way. Ok, so here is my Question:
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    /Why is it common knowledge that one needs a lot of money to start a real business? How can it be that somehow almost nobody seems to know about your logical and – after you digest it – quite simple system to business success?
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    /That is just weird.

  5. […] 01 – Introduction and Aim of this Training […]

  6. ilya says:

    @David (jambam) – Dave, there are many reasons why people think that they need money to make money – and indeed there is a sphere of commerce where nothing goes without investment.
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    /There are projects that require a great deal of upfront investment before they become profitable, but once they start generating revenue streams – they become cash waterfalls: Amazon and Google are good cases in point where scores of millions were invested before the first penny was earned.
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    /However the common knowledge that you can’t really launch a project without a great deal of cash has its root in several factors, two of which I will go into;
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    /The first factor is that people can use this line of reasoning as an excuse for inaction: It is much easier to say that I am never going to do something because I don’t have the money to do it, than to say that I am not going to do it because I am afraid of failure.
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    /The second factor is rooted in the misconception of project investment requirements Most project don’t require anywhere near the level of investment that their founders envision.
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    /Much of the “perceived cash requirement” actually serves to fill the investment seekers knowledge gap – on account of which, much of his effort is based on misunderstanding and misconception..
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    /In my experience many ventures rely on the “logical deductions” of their founders to solve their business problems – but any leader is limited in his logical deductions – by definition: they remain within the boundaries of their know-how and skill-sets.
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    /So for example, what would be the logical way of acquiring a new client? Place an ad in newspaper or in AdWords where the client will surely see it. Make is a great ad that captures the prospects imagination – create a compelling call to action and presto – new client at the door….. FAIR ENOUGH, that is one way – albeit sometimes the most complicated and costly one.
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    /Sometimes a low cost strategy is far more appropriate to take a project to market than a much riskier high cost strategy, but in order to understand that, you must be familiar with the tools afforded to us by the Google-Era business tool kit – and that includes only the fewest of us.
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    /I will try and use a visual example to demonstrate my point: When I need to repair a scratch on my car’s passenger door, I can either go to the garage and have them spray the whole door, I can call the scratch repair guy who arrives with his repair kit and does it in my drive way or I can get instructions on the internet on how to do it myself – and risk doing it.
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    /I have listed three options, but the real list of options is infinitely extendable depending on my level of awareness about the car-scratch-removal field….
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    /Now back to your question: Common knowledge by people who have no real experience in the business domain is limited by the boundaries of their awareness – as this awareness grows, so does the set of available options.
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